News about Rent Boutique
Why is everyone interested in clothing renewal?
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A new trend has emerged in the global fashion market, which has nothing to do with what's new from New York or the latest fashion brands from Paris. Yet, everyone seems to want to be a part of it. In fact, Vogue has dubbed it the biggest fashion trend for spring/summer as early as 2021. What is it? Here are some little secrets: it's not a designer or even a style. Instead, it's a movement. A movement towards clothing renewal, known as Upcycling.
Upcycling - is the process of reusing the same material and transforming it into something else.
At Rent Boutique, we have been supporting clothing renewal and reuse since 2017, introducing sustainable practices into our business model. The company focuses on reusing clothing. Through initiatives such as reusing second-hand clothes, Rent Boutique is committed to promoting a circular fashion economy and minimizing environmental impact, thus participating in the new clothing upcycling trend. Now, with millions of global members, it is clear that used clothing is the best way to dress for the future of fashion. Understanding what clothing renewal is all about is an important step in becoming a Fashion Activist. Are you ready to join us?
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Clothing renewal is good for the planet
When you realize that 32 billion garments are produced each year, and about 80% of them end up in landfills or are burned, you know we have a serious problem. Besides being unsightly, landfills contribute to serious environmental issues. As waste in landfills begins to decompose, it releases methane, which is harmful to our planet. Clothing renewal has the potential to remove hundreds of thousands of tons of clothing waste from the landfill system.
The production of new clothing also has a huge environmental impact. New clothes require many resources, such as cotton, which in turn requires vast amounts of water and pesticides for cultivation. Extracting these resources leads to pollution and waste production. Dependence on these practices makes fashion one of the most polluting industries in the world. Fortunately, there is a better way to consume fashion. Imagine how cool it would be to rent clothes from Hailey Bieber's or Peggy Gou's closet. Seriously! We're here, inviting you to join this trend and be sustainable, stylish, and care for our planet. Join us and rent your first dress, bag, or suit!
Economic benefits of upcycling fashion
Renewable fashion is beneficial not only for the planet but also for your wallet. Second-hand clothes are much more budget-friendly than new designs, and clothing renewal adds value to an existing item, transforming it into a more desirable form. When cleaning out your closet, take a closer look at items you considered old or outdated. They may be perfect candidates for Rent Boutique! By renting clothes and selling on the Rent Boutique platform, you help others find great pieces for their outfits while also earning funds that can become your own budget for shopping for second-hand clothes.
Even celebrities are joining the fashion rental revolution
Such a wardrobe is worth tens of thousands, loved by stars. But what do these fashionable floral dresses, shiny Prada shoes, and designer bags have in common? They are rented from a growing number of companies offering eco-friendly clothing rental, which aims to make fashion more sustainable (and accessible). And for just 10 euros a day, you can rent them too. Holly Willoughby has also begun wearing rented dresses from Hurr during her TV appearances (last month she wore a particularly cute pink mini dress from The Vampire's Wife, rented for £59). Stacey Dooley is a fan, and Laura Whitmore also rents pieces from designers.
Rent Boutique has a rental store in Kaunas, Lithuania and Warsaw, Poland, where you can browse clothes - imagine it like a fashion library where you can borrow a dress, shoes, or even jewelry.
Renewed fashion is ready to become the new standard, as more and more consumers and designers recognize the impact of wasteful fashion industry practices. Whether it's a cashmere dress or a luxury bag, Rent Boutique can help you become a more conscious consumer, connecting you with a powerful and growing global network. Together, we can inspire everyone to show the world the benefits of choosing second-hand and renewed clothing over new ones as a way to end the linear fashion model and usher in a new era of circular fashion. Changing the future of fashion requires a complete rethinking of the existing system. But you can take small, impactful steps in your own closet and community by renewing and choosing second-hand clothes from Rent Boutique.